When we were asked to create a new brand for a firm of consulting engineers, we began with an audit of all marketing materials – from the website through to banners for use at careers events.
Ingent Consulting Engineers needed a fresh new look to reflect its focus on infrastructure engineering for national housebuilders.
Our starting point was clear clean lines and a colour palette of blues and greys, together with stylised images of infrastructure detail close up, such as road surfaces.
In terms of the website, a personal approach was taken to present the individuals within the firm, using professionally-styled photography to introduce the experienced and friendly team.
As well as the website, the new identity has been rolled out across a suite of stationery, A5 marketing brochure, pull-up banners, signage and even support advertisements for ‘The Dog With The Waggiest Tail’ at the Suffolk Show!