Refreshing a respected
heritage brand to appeal to
boat buyers today
Hardy Marine (part of the Windboats Group) is one of the UK’s most prolific and well-respected boatbuilders, established for 40 years and highly regarded for its quality products with excellent engineering, outstanding sea-keeping, luxurious interiors and after sales support.
The company wanted to refresh its brand identity to attract interest from today’s market but not alienate its strong and loyal Hardy owners, many of whom are repeat customers.
Newman Design worked on evolving the brand and then rolling it out in model brochures and advertising, as well as designing and building a new website which is easy to navigate.
All of these have helped to keep the Hardy Marine brand fresh, retaining its core values and ensuring the company and its products will appeal to boatbuyers – today and tomorrow.
Newman Design has assisted the Windboats Group with marketing materials for both the Hardy and Gunfleet brands for several years. This has included brochure and website design, as well as a very useful SEO review. The work is carried out professionally and cost-effectively to meet deadlines – these guys are great to deal with.
Robin Campbell – Sales | Windboats Group