Creative approach provides fresh new look for infrastructure engineers
Creative approach provides fresh new look for infrastructure engineers
When we were asked to create a new brand for a firm of consulting engineers, we began with an audit of all marketing materials – from the website through to banners for use at careers events.
Ingent Consulting Engineers needed a fresh new look to reflect its focus on infrastructure design services including Roads & Highways, Flood Risk Assessments and Drainage Design.
Our starting point was clear clean lines and a colour palette of blues and greys, together with stylised images of infrastructure detail close up, such as road surfaces.
In terms of the website, a personal approach was taken to present the individuals within the firm, using professionally-styled photography to introduce the experienced and friendly team.
As well as the website, the new identity has been rolled out across a suite of stationery, marketing brochures, signage and banners.
Newman Design was inspiring to work with and guided us smoothly through our branding process with a clear vision of the image we were seeking to project. We were delighted with the end result, achieved in a very short timescale.
Richard Wigzell Managing Director | Ingent