Design gets top marks in marketing courses to different target audiences
Design gets top marks in
marketing courses to different
target audiences
Working in the education sector requires a versatile approach to design to ensure that marketing materials appeal to learners at different ages and stages.
Newman Design has worked with the Marketing Department at West Suffolk College for many years, providing creative input to its promotional projects so that it can communicate in the most effective way to its various target markets.
These include full-time students and their parents, as well as adult learners, each requiring a specific and targeted approach to encourage them to enrol.
Newman Design has played a key role in helping West Suffolk College to achieve its enrolment targets through the production of user-friendly literature, exhibition banners and advertising.

Designing for the education sector means getting inside the heads of students of all ages to understand what motivates them to enrol and producing eye-catching materials to make this happen.
Paul Newman – Newman Design